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The 3D Matrix questions allow you to get feedback on a number of different attributes associated with a product or service at the same time. It allows you to gather information on these attributes by requiring the respondent to answer using numbers, text or by choosing from a drop down box. You can use this feature if your subscription plan includes the 3D Matrix option.


The 3D Matrix questions create a grid. List the statements, products, features or services you wish evaluated in the answer choice lines and enter your evaluation criteria as column headings. Each cell of the 3D Matrix grid can allow a respondent to enter text or numeric values according to the format you set. You can also choose to use a drop-down box containing values if you want response consistency.


To insert the following question type into the Form/Survey:

  1. Press the New Question button, then select Add question from scratch by clicking on the arrow from the Form Edit page when applied to a Form.
    Press the Insert button, then select New Question from the Surveys > Edit page when applied to a Survey.

  2. Use the Please select a question type drop-down box to select the type of the question.
  3. Once the scale has been selected, upload the answer options by importing from a .csv file or input your question text in the Write your question below text box. You can use HTML while composing your questions.

  4. Select a scale for your question using the Choose column headings for matrix drop-down box. Click the Customize button to create new scale or display detailed list of scales and select the scale you want to apply to your question. For more details visit Customize 3D Matrix Scale and Headings.

  5. Enter the statements, features, products etc. to be evaluated in the List the products, features or services that you want rated in the columns single line text fields.
  6. Select the Show/Hide on condition option if you want to show or hide particular answer choices depending on the respondent's answers to the previous questions.

  7. Click Save to save your changes and go to the Form/Survey editing page.

Click Cancel to go back to the survey editing page without saving changes.

Click Save and New to save your question and start creation the next one right away.

In a survey this type of question might look something like this:

Additional Answer Option Features

  • It is possible to create sub headers out of certain answer options by applying the Sub Header feature.
  • It is possible to break up your answer options into separate columns by applying the New Column feature.
  • It is possible to limit the number of responses by applying the Quota feature.
  • It is possible to limit the respondents which select a certain answer option by applying the Block feature.
  • It is possible to to adjust the calculated values of the Single Line and Numeric Allocation fields by applying Calculated Values feature.
  • It is also possible to apply an Answer Identifier to the answer option.
  • The New line link allows you to add a new answer line in the Standard mode if needed.
  • The up and down arrow buttons allow you to move your answer choices up and down the list in the Standard mode.
  • The delete button removes the answer choice from the question in the Standard mode. A yellow-colored button means that you are not allowed to delete this answer option because you have respondents who have answered it.
  • The Hide scale option allows you to hide the headers of the selected scale from respondents when they answer your question.

Additional Information

Click the Toggle WYSIWYG Editor button to switch between simple editing and WYSIWYG mode.
If composing in a simple mode you can use HTML. If using the WYSIWYG editor you can easily apply advanced text formatting along with inserting links and graphics to the text.

Add Image option allows you to add image(s) to your question.

You can add images to your survey questions and answer choices. You can also specify a URL to open a web page after clicking on the image.

This can be used to show your respondent products pictures, concept drawings, and samples. Sometimes it is easier to show than to describe using only question text. It is also great for comparisons.

To add an image you need to click the Add Image button next to the question on Surveys > Questions page, then follow the steps below:

  1. Choose an image to appear with the question.

    • Click the Select Image button to locate an image file saved in your Media Library.
    • You can upload files with the extensions jpg, jpeg, bmp, gif, png extensions or image files with no extension (for MacOS files).

      If the image is saved in CMYK colorspace, it may not be displayed correctly. Use the RGB colorspace instead.
    • Click on the needed image and hit Ok to upload it.
  2. Specify the image position (left, top, right). In top position you can set image alignment (left, center, right) and add visual arrows by selecting corresponding check boxes (Up Left, Bottom Left, Up Right, Bottom Right). If you need you can add a brief description to the image and specify a URL that will be opened when respondents click on it.
  3. Select if the images should appear next to your answer choices. Provide short descriptions and indicate URLs for linking below each image if needed.
  4. Click Save.


Click Save to upload selected images to your survey question and answer choices.

Click Preview to see how your uploaded images look.


If you need to remove an image, click the Remove link under the image.

Click Preview to see what your question looks like.

Question Analysis Code is used for statistical and analytical purposes. For example, to track the responses for questions with the same code across different surveys.

Using the Question Analysis Code utility, you can specify the analysis code on the Edit Single Question page, and then export it into XML, Excel, CSV for the statistical analysis purposes.

For example, to track the responses for questions with the same code across different surveys.

Question Identifier is used to assign custom names to questions and answer options. It can be used as piping reference, in logic rules and exported along with reports.

Using the Question Identifier you can assign a custom name or number to a question on the Edit Single Question page:

For instance, 'MaxBenefitPeriod_week' can be used as a question identifier for the question on the screenshot above. This identifier can be used later instead of a standard question number:

  • in piping references
  • as a part of logic rules
  • as a question reference in certain plugins

  • Question identifiers must be unique per each form
  • Question identifiers cannot consist of numbers only. 
  • Identifiers cannot correspond to the questions/answer options referencing structure. For example, the following strings: Qx.Ax, Qx,, cannot serve as identifiers, but qxax, QxAx can be used. 
  • Identifiers cannot be identical to the logical operators or system keywords, such as AND, OR, NOT, LIKE, RLIKE, identifier.
  • If you are calculating a score in your form/survey by using the Calculated Value functions SCORE or MAX_SCORE, please do not use the same keywords (SCORE, MAX_SCORE) as question identifiers, as this will interfere with the system behavior.
  • Please don't include such symbols to identifiers: $, &, +.

  • The Hide scale option allows you to hide the headers of the selected scale from respondents when they answer your question.
  • If you have not created any column headings yet, click the Customize button. See the Customize 3D Matrix Scale and Headings help chapter for details.
  • Select the Must answer all rows option if you do not want to let your respondents submit the survey without rating all of the items.

  • Select answer order allows you to modify your answers order (randomize, alphabetize, etc) 

    Use the Select answer order drop-down box to select the answer order:

    • Choose Do not change order if you want the answers to always be displayed in the same order.
    • Choose Rotate answers to make the answers rotate random row each time a different respondent takes your survey.
    • Choose Randomize answers if you want the answers to be displayed in random order.

      This feature works properly if there are lots of answer choices in the question. Also, any answer options modifications would not be visible for respondent while re-submitting if they were applied after this respondents submitted the survey the first time.
    • If you need to display your items in alphabetic order, choose Sort ascending or Sort descending.

    Stick If changing default answers order you can use the Stick option to keep answer choices on their positions. Selected answer choices will not be rotated, randomized or sorted.


    This feature is available for Pick One or 'Other', Check All That Apply, Dropdown Box, List Box, Single Line Text with Pre-Format Option, Rate Different Items Along the Scale of Your Choice, 3D Matrix and Numeric Allocation question types.